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“We’re driven by a relentless commitment to quality, responsive service, value,
and integrity.”
Bill Appleton is Chairman and Chief
Executive Officer of Deseret Forwarding International, Inc., a subsidiary of the
Spectrum Relocation Group, Inc., of which Mr. Appleton is also founder, Chairman,
CEO, and principal owner.
Headquartered in Mr. Appleton’s hometown, El Paso, Texas, Spectrum and its affiliates
provide a wide array of domestic and international moving and forwarding services
to corporate, institutional, government, and military customers as well as individual
households. Through a relentless commitment to quality and service, Mr. Appleton
has built Deseret into one of the Top 10 household goods forwarders for the U.S.
Department of Defense and an emerging leader in commercial household goods forwarding,
providing a full spectrum of door-to-door moving services to local and international
moving agents worldwide.
Starting with a single, moving and storage company, which he acquired from his then
employer in 1981, Mr. Appleton has built a conglomerate with more than 400 employees,
assets of $30 million, and combined annual sales of more than $65 million. In addition
to Deseret, Spectrum’s operating subsidiaries include Central Transportation Systems,
Inc., Scobey Moving & Storage, Ltd., International Moving & Warehouse, Inc., and
Deseret Forwarding International, Inc. The Spectrum group of companies has moving
and storage service centers with modern warehouse space in seven cities across Texas
– Austin, El Paso, Killeen, San Antonio, and Waco; international forwarding offices
in El Paso and Miami; and a national account sales office in Atlanta.
Through a combination of acquisition and organic growth, Mr. Appleton has built
a group of companies which offers a wide array of services including: full-service,
residential moving and storage; commercial and industrial moving; door-to-door,
international moving; international household goods forwarding; commercial warehousing
and distribution: specialized transportation; turnkey installation of furniture,
fixtures and equipment; and the sale and disposal of institutional furniture.
In 2005, Mr. Appleton acquired Spectrum’s flagship division – Central Transportation
Systems, Inc., a member agent and voting shareholder of Unigroup, Inc., the $2.3-billion
parent company of United Van Lines and Mayflower Transit. The acquisition of Central,
which has an 85-year heritage, expanded Spectrum’s statewide presence in key major
markets, and gives Central access to Unigroup’s global network of 1,350 partner
agents. Spectrum’s Scobey Moving & Storage division, which Mr. Appleton acquired
in 1996, is a Mayflower agent.
Mr. Appleton is a classic entrepreneur who learned the nuts and bolts of the moving
and storage business through hands-on experience in all aspects of operations. Throughout
his 36-year career in the moving and storage industry, Mr. Appleton has sustained
an unrelenting commitment to quality and superior customer service. His prudent
and conservative approach to financial management has enabled Spectrum to build
a financially sound enterprise a solid balance sheet with strong reserves.
Mr. Appleton is quick to say that his success in business is a blessing. He was
fortunate to be in the right place at the right time, working for an employer who
provided the opportunity for him to acquire his first business through seller financing.
Over the years, “the right people came along at the right time,” enabling him to
build the strong team, which has also been a key component of his success. Mr. Appleton
has been married to his wife, Ronda, for 34 years. They have three grown daughters
and three granddaughters. A past director of the Southwest Movers Association, Mr.
Appleton is an active member of his church, and is strongly committed to a number
of charitable endeavors, both locally and worldwide.
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Bill Appleton
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Chairman & CEO
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T: (915) 615-0836
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E-Mail Bill
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